Hocaina Feliz

I created Feliz Faces Cosmetics in 2022, as a married mother of four who was struggled to maintain her beauty routine. For years, I focused solely on my family, career, and children's extracurricular activities, leaving no time for self-care. In my thirties, I decided to regain the version of myself that I had long buried and became a freelance makeup artist. During my journey of self-discovery, I realized that lack of time for self-care was a common complaint amongst women. This realization led me to create Feliz Faces Cosmetics, a brand that caters to everyday life, and Beauty in All Phases.

Feliz Faces

We offer a wide range of products including skincare, body care, hair care, and makeup. We know how busy women are today and we want to make it easy for you to find everything you need in one place. So, whether you have 5 minutes or 50 minutes, we have what helps you feel your best!


Women in today's world just don't have time to go to 3-5 sites/stores to find skincare, body care, haircare, and makeup.  Women often complained about not knowing what was in their skincare / makeup and lacking help from professionals that weren't just trying to sell them on the generic IG, influencer look.  We set out to create a brand where busy, EVERYDAY women could go and get all of their beauty needs.

Our Ethics

We believe that every woman deserves to look and feel her best, and our products are designed to help you do just that. We use only the highest quality ingredients in our products, and our team is constantly searching for new products that are catered for Women of all skin tones.

We are always testing & adding new products and formulas to ensure that we are offering ALL Vegan, Cruelty Free, Non Toxic Beauty products that help bring out your BEAUTY IN A SAFE AND ETHICAL WAY.